The evolution of Snoop Dogg is low key one of the greatest American stories of our time.
When he first jumped on to the scene as a 19-year-old in the middle of the gangsta rap era and dropped the classic Doggystyle, nobody would’ve guessed that 25 years later he’d pretty much conquer the world. Well, nobody except Snoop of course.
To stay relevant for this long is no coincidence either. He makes timeless music, does fly shit, but most importantly has the knowledge and instincts to expand his brand. He’s also low key been way ahead of the game and predicted some trends.
Remember Doggy Fizzle Televizzle? He was making viral nonsense since before the internet could’ve really made that sh*t poppin’. And what about when he put out a reggae album Reincarnated? This dude is truly smacked and does whatever he wants!
Not only does Snoop have the entrepreneurial lane on lock, but his bars are always spitting some fly truth and the man makes hits.
No doubt the things that shaped him early on growing up as a Crip in Long Beach helped him stay true to himself with regards to the decisions he’s made. But Snoop’s also grown so much and undoubtedly an old head we can learn from.
At 45 years old, he’s a father now, but showing no signs of slowing down. These quotes will show you what it’s like in the mind of a G.
Snoop Dogg’s first album Doggystyle was a direct reflection of everything he saw up to 19 years of his life. The track “Murder Was The Case” was literally about a trial he was facing for homicide. If that outcome was any different there might’ve been no story for Snoop to tell.
Like many rappers who are really from the hood, Snoop has great awareness of who he is and where he’s from. While evolving as a businessman came second nature, he never let success change what he represents.
He’s from the tough streets of Long Beach and losing touch with his community would change who he is today. Staying true to yourself is one of the hardest things to do these days but for those who can do it and build their wealth, they’re changing the culture.
Like any successful mogul, Snoop has made his fair share of mistakes in the past. He has still never let that deter him from moving forward and taking risks.
Sometimes the hardest thing to do is take that L but some people just don’t know how. But when you can look in the mirror, tell yourself you f*cked up and grow from it, then you gonna level up, son.
Don’t be scared to go back to a time in your head that’s almost unbearable to think about. Look that shit in the eye, get over it, and move on.
How much is enough? Most people might say they believe in being low key at all times, but if you worked for something your whole life then why not take it?
When it comes to fly shit, it’s all about progressing and leveling up. As you achieve more success in your life why not let that reflect in what you wear and drive, as well as who you surround yourself with.
Long story short, don’t ever feel bad for getting fly.
Snoop Dogg is an elite class of hip-hop moguls who truly run shit.
While staying authentic to who you really are is important, sometimes you gotta give in from time to time. Not saying that Snoop ever had to do that but he lets brands who want to get in with his full transparency.
He’s never hid who he is and understands that collaboration is one of the most important aspects of creating a successful product. You take a little bit of what someone like Martha Stewart has to offer, mix it with Snoop, and make some million dollar magic.
Snoop has diversified his brand more than any other rap mogul in the game. He never relied on just selling records or tour money to feed his family. He’s pushed himself in movie roles, failed from time to time, and is always thinking about what’s next.
The evolution of Snoop as as a businessman can teach us a lot about success. Once you can start thinking outside of that box, then you’re gonna really start unlocking more doors of racks and fly shit. If it don’t make dollars it don’t make sense.
Going back to taking these Ls, we try to avoid them at all costs but they are absolutely necessary. If you don’t know what it’s like to eat shit now, then how will you handle it later?
Don’t get me wrong, don’t try to make this habitual and let these Ls stack up. But be fearless when it comes to approaching new ideas or figuring out problems. Don’t just sit in the cut like a shook ass bitch.
So how the hell has Snoop been able to keep a level head after over two decades in such a brazy ass industry? Well getting smacked definitely helps.
On the creative side, he’s surely been accustomed to letting that ganja guide the direction of some songs and studio sessions. But like most people who make smoking loud a part of their every day routine, it actually helps.
It makes you look at shit differently, appreciate the little things and make shit just overall more fun. Like Dave Chappelle once said, weed is just a background substance. You won’t be crisp, but you’ll function.
No matter what level of success you’ve achieved, it all comes down to your attitude and the way you look at your situations and your problems.
If you let that shit overtake you and distract from your focus, then you won’t accomplish anything. But if you can see the light at the end of the tunnel, master your craft, and envision yourself where you want to be, your whole outlook will change.
Snoop never let his circumstances when he was dumb broke in LBC affect the way he looked at the world and what he wanted to achieve. 25 years later, look where he made it.